Socia Media and South Korea

Public Relations practitioners must be aware that there is a very dominant social media presence in South Korean media.


78% of households in South Korea own computers and  98% of computer owners frequently use the internet.

Social Media:

·       Twitter:

  -South Koreans have an active user rate of Twitter that is two times higher than the worlds average

Facebook 

 

Unlike the explosive phenomenon of Twitter, Facebook doesn't have as many followers.  Only10% of those who have internet access have a Facebook account.

Cyworld 

By far the most popular social networking site in South Korea, 18 Million South Koreans  use the social networking site 'Cyworld'. Similar to the Sims, 'Cyworld' enables users to create an avatar and decorate 'mini- rooms' they have built themselves as well as communicating with other Cyworld users. 

NateOn
 

NateOn has a similar large following to Cyworld and Twitter.  It boasts 7.5 million users and works in exactly the same way 'MSN Messenger' does. 




As a Public Relations Practitioner in South Korea, it is vital that you learn about the previously mentioned social networking sites. They provide very useful tools to utilize to help communicate with customers and to respond to questions or problems.