The South Korean Economy & Public Relations

Public Relations was introduced in South Korea by the new democratic government after the Korean war. It was used mainly for the purposes of Crisis Management and Government Public Relations.

The face of Public Relations began to change during the 1980’s when foreign entities began establishing businesses in South Korea. The growing connection between South Korea and the rest of the world saw Public Relations taking on important roles in large corporations and the wider public.

Although little research has been done, the public relations industry is estimated to be worth 1,200 million won (approximately AUS. $100 million) per annum to date.